Hello. I’m Krit.

I do private, identity-level change work for founders. When a pattern keeps repeating — avoidance, indecision, conflict, pressure that never switches off — it is usually held in place by an internal rule your system learned earlier. We find the rule and update it, so action gets cleaner and calmer. No advice, no exercises, no willpower.

My training is in advanced behaviour change work. I trained at NLP Marin in San Francisco, in a lineage concerned with how old beliefs, identity patterns, meanings, and emotional rules shape what a person experiences as possible.

This is a long way from the version that tries to break or smash old beliefs. A rule that formed to keep you safe does not respond to force. It responds to being found, understood, and updated.

I also work inside a boutique corporate advisory and private equity environment, where the conversations are about decisions, money, leadership, ownership, and risk.

So this work is deeply personal, but it is not disconnected from business.

I do this work because a founder carrying less internal friction decides better, leads better, and lives better. Everyone around them feels the difference.