Questions founders usually have.

No. Not therapy, diagnosis, or treatment. We work on the pattern showing up now in how you lead, decide, sell, relate and live. If something belongs with a qualified clinician, I will say so and point you there.

No. We may talk about the business, because that is where the pattern is showing up. But I am not going to hand you a plan. You already have one, and the problem is that it isn't getting run.

You didn't fail at that work and it didn't fail you. It was aimed at understanding, and you understand yourself very well. Understanding was never the thing that was missing. If insight were the missing piece, you would have moved years ago.

Some people do. You can describe the pattern accurately, say roughly where it came from, and still watch yourself do it on Thursday. Being told what it is has already happened to you. What changes the response is a different job from naming it.

You have discipline. You run a company, you use it constantly, and this one thing still isn't happening. Nobody needs discipline to watch television — it only turns up where there is resistance, so needing it tells you something is there. Discipline does work, and plenty of founders force things through. It just costs a great deal and clears nothing, which is why the next thing needs forcing too.

Often it is both. The operational fix is usually necessary and sometimes not sufficient. If a system, a hire, or better information solves it, go and get those. This is for the narrower case where you already have the answer and still don't move.

You have been trying to. That is the thing that hasn't worked. It isn't your fault, it is your responsibility, and it is yours to change. All three are true at once.

You are not hiring a strategist, and I don't give advice, so a founder track record isn't the relevant qualification — a surgeon doesn't need to have had the operation. I work in corporate advisory and private equity, so I won't be lost in the commercial conversation.

You bring something specific. A project, a task, or a conversation you have been avoiding. Or one you do get done, but it feels heavy and draining every time. We work on what is holding that in place. Then you go back to the same thing and see. Does it feel different? Do you actually do it now? There is no homework and nothing to keep up afterwards.

The forcing is the time cost. Carrying a decision around for three weeks takes more out of you than making it.

Two private sessions a month, each 90 minutes to two hours. We agree the shape of it on the call, once I know what you are dealing with. Whatever we agree, the first month is love it or leave it — at the end of it either of us can decide it isn't right and we stop cleanly.

One real thing. A project or task you cannot get started on, even though you know the steps. Something you are getting done that feels heavy or draining. Something already working that you want to be better. Or a pattern you keep running into, where the same problem turns up again and again wearing different clothes.

If the fit is clear, we can talk about working together. If it is not, I will tell you, and where I know of something better suited I will say so. Either way you should leave seeing the pattern more clearly than when you arrived.

So the call is worth your 30 minutes. It also means I can tell you before we speak if this isn't the right thing for what you are dealing with.